Rob Pailes Marketing Plan
Southwest Florida properties are some of the most sought after properties in the world. Choosing the right REALTOR® to market your Sanibel, Captiva, or Ft Myers property is an extremely important decision. Rob Pailes, with 7 years experience helping local sellers, has developed a professional marketing plan unsurpassed in creating local, national and international exposure through a network of professional relationships and advertising outlets, focusing on the internet and including print media and referral organizations.
Upon placing your property on the market, Rob Pailes will::
1. Place your property in 2 Regional Multiple Listing Services which will include the areas of Sanibel, Captiva, Ft Myers, Bonita Springs, Estero, Naples, Ft Myers Beach, and Cape Coral.
2. Produce high resolution digital professional photography of your property.
3. Place a VIP Realty Group, Inc sign on the property with Rob’s direct phone number.
4. Design and prepare a full-color, professional Property Brochure for distribution to prospective buyers, local REALTORS® and targeted marketing areas.
5. Prepare a professional Virtual or Web Tour of your property to be included in your MLS listing, all web advertising, distributed to buyers at open houses and through direct mail, email, and to send upon request to prospective buyers and cooperating real estate agents
6. Create and submit professional advertisements to the following local newspapers and publications; The Island Sun, The Real Estate Guide of Sanibel and Captiva, and the Sanibel/Captiva Real Estate Book.
7. Promote your property through Just Listed e-cards to an extensive email database, and News Flash mailings distributed to select neighbors in your area.
8. Create extensive property exposure via the following internet websites: RobPailes.com, robertpailes.viprealty.com, viprealty.com, Realtor.com, leadingRE.com, Trulia.com, floridalivingnetwork.com, therealestatebook.com, and LuxuryPortfolio.com.
9. Regularly Post your property photos and information on social media sites, including Facebook, Twitter, and my Blog (Property Lines) at RobPailes.com.
10. Announce your property at the weekly REALTORS® Association meeting and hold a Broker’s Open House to assure maximum exposure to the area’s finest REALTORS®.
11. Advertise your property through the full-color Regional VIP Real Estate Guide, distributed quarterly to local outlet centers.
12. Your home, on occasion, will be the featured “Pop Up” property on our web sites and the Realtor.com in your area.
14. Create prospect awareness for your property and gain the inside track to affluent prospects from around the globe through our affiliation with Leading Real Estate Companies of the World, formerly RELO. Leading Real Estate Companies of the WorldTM has emerged as the leading non-franchise residential organization, with collective total sales in 2004 of $380 billion, more than any real estate franchise brand, 1.4 million home sale transactions and total sales of nearly 23,000 homes valued at $1 million or more, valued at over $42 billion, the highest concentration of luxury home sales in the industry. This represents nearly 20 percent of the residential market, and more sales than any single national franchise brand.
15. Present your property to past, present and future Rob Pailes and VIP Realty Group, Inc. prospects interested in your type of property, area or price range, and provide Property Brochure and other marketing materials.
16. Network with other REALTORS® on a daily basis, by telephone, e-mail or direct mail.
17. Schedule all REALTOR® showings.
18. Keep you informed regarding showings, inquiries, advertising and overall activity by phone, mail, and E-mail.
19. Maintain weekly and monthly advertising and web sites.
20. Handle financing and closing procedures through our affiliate organizations, or other professionals if requested.
